A little about me
Hi, I’m Aaron.
I connect UX, brand, and the systems people use every day.
I’m based in Redding, California, and lead Look Serious. For 15 years, I’ve brought design, development, and strategy together. I like being close to both the thinking and the making.
Right now, I’m focused on great UX in the age of AI: less noise, a distinctive point of view, and a clearer next step.
In good company.
“A standout success. Praise from our executives and 300 conference attendees.”
“One of the most creative people I know. He has the wherewithal to execute on his creativity. I trust him implicitly.”
“If you're a goal-obsessed CEO, Aaron will put new eyes on your business and set your brand apart.”