Aaron Phelps
05 / Original
Independent design & technology strategyDesign & technology strategyRedding, California

Good design sets things in motion.

I connect the experience people see with the systems that make it work.

Explore the work
Selected workFrom the first idea to the working thing.

Recently set
in motion.

Brands, digital products, and better ways of getting things done.

Brand / Product / AI

SBDC.AI

More room for the human work.

An advisor’s working day, connected.

The SBDC.AI home screen with a collapsed sidebar, a personal greeting, and Research, Sessions, and Notebook choices.
Aaron PhelpsI’m Aaron

How I help.

Make it clear. Brand and websites built around what people need to understand. Make it useful. Products and experiences shaped by where people get stuck. Make it work. Tools, workflows, and AI connected around how the business actually runs.

A little more about me
The thinking behind itA book. A few notes.
Forthcoming / Early 2027

Everything starts with a first move.

The First Domino. A short, visual book about attention, experience, and the design choices that shape what people do next.

Inside the book
The First Domino by Aaron Phelps
Have something in mind?

Let’s set it
in motion.

Independent by design.
Redding, California.