Make the complex workflow feel small.
The product wizard gives a multi-step task a clear sequence. Photos, details, review, and publishing fit into a flow that works from a mobile phone.
Ground Control.
List it before you leave the lot.
My roleProduct strategy · Design · Development
On the lot.
On the web.
Capture → Sync → Publish
Ground Control · Mobile inventory
Watch the recorded demosThe connected system
Illustrated workflowOne guided flow.
From phone to website.
Add. Sync. Publish.
On your phone
Add the
product.
Open the product wizard in the backend. Add photos, confirm the details, and review the listing—all from your phone.
Ground ControlProduct wizard
Add inventory.
- Photos
- Capture or upload
- Details
- Model, price & availability
- Review
- Check the listing
Ready to publish
Connected to Google Sheets
Keep one
shared record.
The wizard connects Google Sheets with the website backend. Product details stay connected across the tools that use them.
Google Sheets
The shared inventory
One source.
Connected uses.
- Product
- Name & model
- Listing
- Photos & description
- Stock
- Price & availability
Website backend Product listing
On your website
Put it in front
of a buyer.
Publish the inventory to your own storefront. Give customers the product details and a clear way to ask about it.
Your website
Your inventory.
Your brand.
From an available product to a useful inquiry.
A simplified illustration of the mobile product wizard, Google Sheets connection, and website publishing flow.
See it in practiceThe challenge
Inventory moves.
The website should keep up.
A tractor arrives. A vehicle sells. A price changes. The information starts where the inventory is, often with someone holding a phone. Getting it online shouldn’t become a separate office task.
I designed Ground Control to connect that moment to the rest of the system: a guided product wizard, a shared inventory record, and a website that puts the information to work.
The experience
The backend goes
where the work is.
On the lot
Capture it while you’re there.
Use the product wizard from your phone. Bring the photos and details together while the inventory is in front of you.
Behind the scenes
Keep the pieces connected.
Sync the shared inventory in Google Sheets with the website backend. Give the same product information a clear path through the system.
In front of the buyer
Make the next step obvious.
Present high-value inventory with the details a buyer needs. Move from a product listing to a conversation about the right fit.
The design work
The interface is
only the beginning.
I approached Ground Control as a connected product: the experience on a phone, the flow of inventory data, and the storefront a buyer sees.
Design the connections as carefully as the screens.
Google Sheets, the website backend, and the product listings need to agree. Connecting them is part of the design work, because every repeated entry adds friction.
Let the inventory do more.
The content studio extends the same idea into marketing. Product details seed branded video scenes, ready to review, refine, and export.
Inside Ground Control
Two recorded walkthroughsFrom the phone to the storefront.
Ground Control. The inventory system, the sync, and the listing a buyer sees.
In practice
Grounded in a real business.
The first implementation was built for JJ Riggs Equipment in Colville, Washington. Real inventory, real updates, and real day-to-day work shaped the product. The wider application is a mobile inventory system for equipment, vehicles, and other high-value goods.
Explore the equipment example (opens in a new tab)Make the update easier.
Keep the business moving.
That’s the idea behind Ground Control: less distance between the inventory arriving and a customer discovering it.
Work with me
What needs to
work better?
Have inventory to move and tools that don’t connect? Let’s look at the workflow from first photo to customer inquiry.
Start a conversation