Aaron Phelps
Selected work / MySBDCBrand / Service / Systems

MySBDC

One place.
Your next step.

The client journey, connected.

Interactive prototype · Fictional client · No live records

YOUR BUSINESS, MOVING FORWARD.

Good morning, Avery.

A little direction for your next big move.

Your next stepReady when you are

Bring your
latest numbers.

Gather last month’s sales and expenses so we can work on your funding plan together.

DWFrom Dana, your advisor
Following your last advising session
A person in your cornerDW

Dana Whitfield

Your small business advisor

Business planning
Cash flow & financing

A little more know-how.

OCT14
Live online · No cost
Cash flow, made clearer

October 14, 2026 · 10–11 a.m. PT

One click. Your client details are already here.

Your progress matters

Something good
happened?

New jobs, more sales, or funding secured. Let’s capture the progress you’re making.

Try it: complete a next step, register for a training, or share a milestone.

One website and client dashboard, from finding support to reporting progress.Watch the client journey ↓
My role
Product vision
Service design & architecture
The work
Unified website, client dashboard
& connected systems
Built for
Small-business clients
& the SBDC network serving them
01 / The starting point

One network.
Too many
front doors.

Separate websites, intake forms, and disconnected follow-up made one SBDC network feel like separate organizations. Clients repeated information. Staff carried the gaps between systems.

I designed MySBDC around one connected relationship: a shared website that puts the local center first, and a dashboard that carries the client’s context into advising, training, and milestone reporting.

The client should always know what to do next.

02 / The experience

Tell us once.
Keep moving forward.

One client relationship.
Connected at every step.

  1. 01 / Find support

    Start in the right place.

    Find your local center and share what your business needs through one intake.

  2. 02 / Take action

    Know your next step.

    Follow your advisor’s recommendation, ask a question, or register for training in one click.

  3. 03 / Share progress

    Make the change visible.

    Report business milestones and confirm whether SBDC support contributed.

03 / Inside the product

See the journeyin motion.

MySBDC intake asking what the business needs help with, with six options and a Continue button.

One intake, in short steps, saved as you go.

Open film ↗
04 / The design decisions

Design the service.
Connect the details.

The website, the next-step card, and the client record are parts of the same design problem.

One platform. Still local.

A shared website makes the network easier to understand. Location helps bring the client’s local center forward, while the brand and core experience stay consistent.

Put the next step first.

The dashboard leads with the action from the previous advising session. Clients can revisit the conversation, understand who their advisor is, and ask a question without losing that context.

Connect the registration.

One-click training signup connects the client’s existing details with Zoom registration and the training record in Neoserra. The client takes one action; the systems carry the information behind it.

The dashboard demonstrates the flow with sample data. It does not call the live APIs.

Give impact its context.

Neoserra remains the system of record. Milestone reporting brings previous figures into view, shows what changed, and asks whether SBDC support contributed. The client reviews the update before it moves into attribution review.

Next project

SBDC.AI

More room for the human work.

Explore the project
SBDC.AI brings research, sessions, and a notebook into one advisor workspace.
Have something in mind?

Let’s set it
in motion.