Aaron Phelps
Selected work / 01 Brand / Product / AI

SBDC.AI

More room for
the human work.

An advisor’s working day, connected.
The SBDC.AI home screen, with research, sessions, and a notebook brought together in one advisor workspace.
SBDC.AI / The advisor workspace Watch the walkthrough
One place for the work around the conversation.Product / Home
My role
Founder
Design & development
The work
Brand, product design
& connected systems
Built for
Small-business advisors
& the networks behind them
01 / The starting point

The conversation
is only part
of the work.

Small-business advisors do a lot of work around each client conversation: reading documents, researching questions, preparing notes, and following up.

I founded and built SBDC.AI to bring that work into one place. The product connects preparation, research, and follow-through around the advisor’s day.

The aim is simple: make the supporting work easier, so the advisor has more attention for the person in front of them.

02 / The experience

One working day.
Connected.

A clear place to start.
A useful way to keep going.

  1. 01 / Before

    Come prepared.

    Bring the business question, relevant material, and research into focus before the conversation begins.

  2. 02 / During

    Think it through.

    Explore possibilities and ask better questions. The advisor checks the reasoning and brings their experience.

  3. 03 / After

    Follow through.

    Shape a useful summary and practical next steps. Review the work before it becomes guidance for a client.

Human judgment runs through the whole sequence.

03 / Inside the product

See the work in motion.

SBDC.AI client briefing showing business context, recurring themes, and recommended next actions.

A minute inside the advisor workspace.

Open film
A closer look

The client briefing brings business context, recurring themes, and possible next actions into one view.

04 / The design decisions

A simple experience.
A lot behind it.

From the original idea to the interface and the systems underneath, I treated this as one connected design problem.

  1. 01

    Start with the advisor’s task.

    Research, start a session, open a notebook. The home screen gives each activity a clear entry point.

  2. 02

    Design the connections, too.

    Documents, AI services, research, language support, and the Neoserra API are part of the same systems work. Every handoff shapes the experience.

  3. 03

    Keep judgment with the person.

    AI helps gather, organize, and draft. The advisor brings context, checks the work, and owns the recommendation.

Next project / 02

Ground
Control.

On the lot. Online. Connected.

Explore the project
Ground Control’s mobile inventory flow, connected spreadsheet, and live website.
Have something in mind?

Let’s set it
in motion.