Aaron Phelps
Selected work Brand, product & AI

SBDC.AI

More advising.
Less work around it.

The SBDC.AI home screen with a collapsed sidebar, a personal greeting, and Research, Sessions, and Notebook choices.
The brand, the product, and the work between conversations.Watch the demos
My role
Founder
Design & development
The work
Identity, product design
& working software
Built for
Small-business advisors
& the networks behind them
The starting point

The conversation
is only part
of the work.

Small-business advisors do a lot of work around each client conversation: reading documents, researching questions, preparing notes, and following up.

I founded, designed, and built SBDC.AI as one advisor workbench: prepare for a client, run a session, review the notes, and carry the work into follow-up. The identity, interface, and connections to existing systems grew out of that same working day.

The advisor brings the judgment. The product makes room for it.

The working product

See the work in motion.

Real sessions. Useful research.
A closer look at client privacy.

Preview of the SBDC.AI full advising session demonstration.

From preparation to conversation, reviewed notes, and follow-up: one complete advising workflow.

Open film
The identity

Many inputs.
One clearer view.

The synthesis mark brings scattered pieces of information toward a shared center. Its movement gives the product’s purpose a visual form: gather the context, bring it into focus, and help the advisor see what matters.

Hover or focus the mark to bring it together.

The advisor’s day

One working day.
Connected.

A clear place to start.
A useful way to keep going.

  1. Before

    Come prepared.

    Research a business question and bring the client’s documents, center programs, and lender knowledge into one place.

  2. During

    Think it through.

    Work through the conversation with live notes and English–Spanish translation. The advisor stays with the client and checks the reasoning.

  3. After

    Follow through.

    Review the session record, shape the next steps, and hand the work into Neoserra. The existing CRM remains the system of record.

Human judgment runs through the whole sequence.

The design decisions

A simple experience.
A lot behind it.

The work goes beyond a screen. It connects a recognizable identity, a useful advisor workspace, and the handoffs that make it fit the network’s day.

  • Bring useful context into the work.

    Reusable skills bring a center’s programs, tools, and lender knowledge into the workbench. Research, sessions, and the notebook each have a clear place to start.

  • Fit the systems already in use.

    Session notes and follow-up connect with Neoserra. The CRM stays the system of record, and the advisor reviews the material before it becomes a client record.

  • Make privacy part of the workflow.

    Black Marker removes client identifiers from documents before they reach the model. AI helps organize and draft; the advisor checks the work and owns the recommendation.

Next project

Ground
Control.

On the lot. Online. Connected.

Explore the project
Ground Control’s mobile inventory flow, connected spreadsheet, and live website.
Have something in mind?

Let’s set it
in motion.